“BE… From Passion and Purpose to Product and Prosperity” synergizes the wisdom of authors Ashley Black, Korie Minkus, and Lisa Vrancken. A celebration of female entrepreneurship on the rise, this book outlines the journey from passion to prosperity and gives readers the spiritual tools to thrive along the journey.
Around the world, we are experiencing an explosion in female entrepreneurship. In the United States, women-owned businesses have generated 10% more cumulative revenue than enterprises run by men in the last five years. Yet, for all the books tailored to men in business, there are very few that speak to the female entrepreneur. For this, an excited buzz grows quickly around BE… From Passion and Purpose to Product and Prosperity, the upcoming book authored by Ashley Black, Korie Minkus, and Lisa Vrancken.
A collaboration between three well regarded entrepreneurs, Black, Minkus, and Vrancken align the knowledge that created their prosperity, in an all-encompassing exploration of life and business. The authors featured on ‘The Today Show,’ ‘CNBC’s The Profit,’ ‘Extra,’ ‘Forbes,’ and more have generated billions in revenue, launched hundreds of products, and scaled well-recognized brands. The design of this book is not to tell readers what they should be, but rather encourage them to discover the being within. The book’s inspiring title is open-ended. Just as each author devotes her ideas to the thoughts of her collaborators, the reader is called to fill in the blanks of BE… when the book releases worldwide on June 28th, 2022.
The book leads readers through the path of entrepreneurship: starting with igniting passion and purposeful choices, and channeling energy into a product-based business and then, defining what prosperity means to them.
“Readers are going to go through an exercise of self-exploration,” says Ashley Black, who is the inventor and ABA award winning entrepreneur behind the revolutionary FasciaBlaster instruments. To activate one’s personal passion and purpose, these elements must be unearthed from within. BE… offers the practices and mindset to accomplish just that. It’s about “creating a coherency between your body, your brain, your soul, and the universe,” Black says, “so you can succeed as an entrepreneur, more connected to your Divine Feminine energy.”
Black, who attracts comparison to Sara Blakely and is poised to enter the growing pantheon of female billionaires in the next few years, lights the path to prosperity alongside her collaborators in BE…
Ashley Black
Korie Minkus, the CEO of Rock Your Product, #1 Global Product Business Advisory & Growth Training Company, is an American born business woman and leading global brand growth expert. As an internationally renowned speaker, award-winning trainer, and author, Minkus brings sharp business acumen to the book’s discussion of female entrepreneurship. She has trained over a hundred thousand entrepreneurs worldwide – her contributions to BE… are a synthesis of twenty-five years in the fast-lane of the multinational corporate world working with Fortune 500 companies and emerging brands. In 2017, she ventured into her own entrepreneurial journey.
Armed with a mindset of abundance, today Minkus advises a global community of clients, each entrepreneur on their unique discovery of untapped business potential, brand influence, and personal impact. In BE…, Minkus writes with grit so readers “will innately learn and apply the system and acumen that will enable them to define or achieve their desired prosperity, unleashing their strengths already within.”
Korie Minkus
Lisa Vrancken, award-winning TV producer, #1 bestselling author, and media expert with over two decades of expertise as an internationally renowned brand strategist, brings soul and wisdom to BE… Vrancken writes with authenticity: “I believe in keeping it real,” she says. “When we feel drawn to move in a new direction, it’s often our passion beckoning us toward a greater version of our life. Your intuition is a gift, an innate ability to understand without conscious reasoning. It requires self-reflection to uncover what lights your soul and makes your heart sing. Do what you love and prosperity will follow – you need that passion, which serves as your fuel to sustain you during challenging times.”
Lisa Vrancken
Challenging times are noted, the road towards prosperity is not without hurdles to overcome. This is why the book reflects heavily on the spiritual. “Spirituality was the genesis for the science,” Black says. “I experienced a near death experience when I was in my late 20s. I was crippled and I needed to find a way – I prayed for God to show me the way: ‘If You can give me the path to heal myself, I will share it with the world.’”
In bookstores typically packed with by-the-numbers guidance on business by published authors, BE… is spirituality woven through a business book unlike anything you’ve read before. The zeitgeist of modern business advice preaches conformity and suppression of the inner spirit – BE… goes against that grain. Black says, “The right people will resonate with your message – you’re not trying to attract those people that don’t resonate with your message.”
With the mindset and practices to uncover their passion and purpose, readers are empowered with a roadmap towards product and prosperity. “BE… is a resource unlike any other. There’s power in these pages, as there is in every woman. We’re unleashing the Divine Feminine and giving away the keys to the product universe and prosperity” as Vrancken expresses.” To face entrepreneurial challenges, Minkus invites readers to be open to the vulnerability that growth brings. “Be uncomfortable so you can be unstoppable. The revealing reality for entrepreneurs is as you thrive personally, so will your business. This is the truth. And that is what we speak.” she says.
This combination of the spiritual and the scientific in a book written for female entrepreneurs is the first in its class. “Be you,” Black says. “We want to help you figure out who that is.” BE… makes for holistic reading and covers the full spectrum of self-development and exploration. “When we become more discerning in our decisions and embark on personal growth, life quickly turns to fulfillment,” Minkus says as entrepreneurs we are “…creating a higher vibration, attracting community, and living more purposefully.”
BE…’s prose, a catalyst of the writing of the author’s dynamic conversations, is light, candid, and overflowing with sage wisdom. Each element – the spiritual, scientific, and the practical – is placed in a way that points towards the Divine Feminine – the force within all of us – that the patriarchal business world has suppressed: the innate spirit of the female entrepreneur.
“Women have been taught to conform to the norm and not be the risk takers,” Vrancken says. BE… welcomes readers into a new paradigm. To highlight how the book guides readers through such a process, Black uses the metaphor of building a house: “doing your Pinterest board, getting your architect and architectural plans together, and breaking ground.” Like moving a house from concept to completion, BE… takes readers from passion and purpose to product and prosperity.
Readers will get to tap into this vast reservoir of meaning, advice, and mentorship on June 28th, 2022, when the book is released worldwide. Women will learn from the insight, journeys, and wisdom of three prosperous, robust, thought leaders – experiencing a renaissance in new mindsets and the rediscovered poise of the entrepreneurial journey. BE…’s wealth of knowledge is a resource readers will return to – time and time again – on their adventure towards prosperity.
BE… From Passion and Purpose to Product and Prosperity, the groundbreaking book from the minds of Ashley Black, Korie Minkus, and Lisa Vrancken, is available for pre-order here.
To become part of the movement, keep up with the latest on BE…, and receive more entrepreneurial insight, join The Writing of the Book Facebook group, where the authors broadcast live every week.
